In this episode of Tech Startup Stories, Max Greenwald, CEO and founder of Warmly, shares his journey from Google software engineer to building an AI agent platform that's transforming how sales and marketing teams collaborate. In this episode, Max reveals why he left big tech to solve his own sales and marketing challenges, how intent data helps identify warm leads before they know about you, and why aligning teams around funnel stages instead of channels eliminates attribution wars. He also discusses his open-close framework for iterating on messaging, why he only hires scrappy startup people who move fast and break things, and his advice for anyone stuck in corporate dreaming of building their own business.