Tech Startup Stories Podcast

Building a company is challenging, and building a Tech Startup is very hard.

With around 1 in 5 startups failing in the first year, and the US leading the charge, according to StartupBlink, San Francisco and New York rank the highest based on startup quality and quantity with London, UK coming in 3rd on the list.

In the podcast, Tech Startup Stories, our host, Natalie Binns speaks with Founders and Co-Founders in the Tech industry who are at various stages of their startup journey.

Guests share their challenges, surprises and highs and lows of being a Tech Startup founder as well as how to prevent burnout and bring balance to the path to success!

Listen to the Podcast

Listen and subscribe to the latest Tech Startup Stories Podcast on Spotify, Amazon Music, Apple Podcasts or watch on YouTube now.

Latest Episode: Being Customer-Obsessed

In this episode of Tech Startup Stories, Eli Portnoy from BackEngine shares clear, practical lessons on staying customer-obsessed while building at pace.

You’ll learn:

  • Why customer proximity tends to fade as startups grow

  • How Eli turned that loss into the founding insight for BackEngine

  • The risks of relying on second-hand feedback and filtered data

  • How to design tools and processes that bring you closer to users, not further away

  • Why simplicity and empathy often outperform speed and scale

  • What it means to build developer tools that actually help, not just measure


    Learn more about this episode.

Interested in sharing your Startup Story? Want to talk about your tech and how it’s helping your customers?

Contact us to learn more about the process and have a chat!

Be Our Guest!

Please note, we do not pay for podcast guests, we like to work with people who want to pay it forward and share their learnings to help others.

Our host, Natalie Binns

With over 25 years working with International and European Technology startups, Natalie has worked with brands from the very beginning of their journeys right the way through to successful exits and revenues of $130m ARR!

Predominantly specialising in SaaS companies in the Cyber Security and MarTech space, she’s works with startups breaking into new markets, serving IT, Marketing, Finance and HR departments and teams.

Previous Episodes

Listen and subscribe to the Podcast on Spotify, Amazon Music, Apple Podcasts or watch on YouTube now.