Fractional Marketing and Growth
Marketing and Growth can sometimes feel out of reach. Startups and scale ups don’t always have the headcount or marketing budget to create big impact campaigns. It takes time to build out a high performing team and you’re already under pressure to acquire new customers and increase your revenue, fast.
Hiring a Fractional Marketing and Growth advisor can help you get up to speed and grow faster.
How We Work
With every client, we start by going deep to understand everything about your business, where you’re at, your short and long term goals, who your customers are, your go-to-market strategy, your customer journey etc.
As we get to grips with your current situation, we’ll build out a strategic and detailed plan based on your needs and discuss it with you, answering all of your questions. Throughout the planning stage, we might uncover some obvious areas for impact or low-hanging fruit, which we’ll share immediately. Once you’re happy with the strategic plan, we’ll get started, prioritising the things that will help you reach your goals, keeping you abreast of the progress along the way, using your tech stack so you can access the information, whenever you need it.
Ready to have a conversation to see if we can help your business?
Introducing Natalie Binns, our B2B SaaS Fractional CMO and Growth Advisor
Overview
A seasoned data driven, B2B Marketing and Growth leader, supporting businesses to achieve significant growth and company goals including exit strategies. Leading global marketing and sales teams with results including sourcing 80% of Overall Pipeline and 75-85% Closed Won Business from Marketing Sourced Opportunities. Extensive experience in implementing both Account-Based (ABM), Product-Led Growth (PLG) and Customer-Led strategies.
Natalie has over 20 years experience working with early stage start ups and scale ups in the US, UK, Europe and Middle East across multiple industries including Cybersecurity, MarTech, FinTech and E-commerce to help businesses reach their revenue and pipeline goals.
Natalie has worked with companies targeting all verticals including Banking and Finance, Technology, Healthcare and Government as well as working with Direct and Channel businesses going after SMB and Enterprises.
Skills Overview
Go-To-Market strategy and execution
Analysis and data-driven decision making
Customer Segmentation and Targeting
Business Growth Strategies
Demand Generation including inbound and outbound modelling
Channel Marketing and Programs
Customer Marketing
Content and Product Marketing Strategy
Building and Coaching lean, successful teams
Budgeting and ROI optimisation
Customer Lifecycle and Journey Mapping
Effective communication across all mediums, to all audiences
Innovative problem solving
Building out and leading SDR and BDR functions
Change Management
Systems and Tools
CRM and Databases: Hubspot, Salesforce.com, Netsuite
Marketing Tools: Marketo, Eloqua, HubSpot, Figma, Canva, Google Analytics, Meta, Metadata.io, ChatGPT, Apollo, ZoomInfo, 6Sense, Wordpress
Business Intelligence and Reporting: Domo, Tableau and Soho
Project Management: Trello, Asana, Notion
Social Media Management: Meta, LinkedIn, TikTok, X (Twitter), HootSuite, Buffer, Oktopost