Is Event Marketing still a valid GTM play?
With Event Marketing being one of the most expensive GTM plays for B2B companies, is it relevant or indeed valuable for startups today? We'll dig into the glory days and what has changed over time to answer this question.
A Quick Start Guide to B2B Social Media Marketing
In the fast-moving world of digital marketing, social media stands as a beacon for opportunity and connection. Whether you're stepping into this world with years of business experience or none at all, the path to mastering social media marketing is both thrilling and daunting. This guide is your compass, crafted to navigate the maze of platforms, acronyms, and strategies that form the social media marketing universe.
ABM in 2024 - Top Account-Based Marketing Tools for Growth
In the dynamic realm of digital marketing, Account-Based Marketing (ABM) stands out as a strategic approach that focuses on targeting specific high-value accounts rather than casting a wide net. This precision targeting necessitates a suite of sophisticated tools and technologies across different ABM categories.